Journey to 100
Jason Hardrath is an Athletic Brewing ambassador and all around mountain-exploring bad-ass. They wanted a film that followed him as he set out to accomplish his biggest feat yet – be the first person in the world to get 100 FKT’s (Fastest Known Time). With this loose concept, we brought in an integral member of our WZRD family and the best runner we know, Lauren Steele to figure out how to tell this story.
CLIENTS Athletic Brewing Co
While this film was ultimately about a fantastic feat of human ability, Lauren saw a deeper story outside of the traditional genre of outdoor film. She saw the story of a neurodivergent middle school teacher who channeled his ADD by running up mountains and aimed to inspire his students to set big goals on their own. From filming him teaching students about their rising heart rate during gym class, to camping out on a mountain top (with no camping gear) to meet him as he bagged another sunrise peak, the production of this film was a mental and athletic journey in itself. In post, we had a superb team that created a story-driven edit, an intimate original score, and a unique, animated style that brought the boundless, far-out, adventurous world of FKT’s onto the screen.